Google New ranking factor focuses on Page experience

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Page Experience becomes Google new ranking factor today 2020. Google announced a certain update last month and today it has been executed.

The new google page experience ranking is based on Webvital which is  a thoroughly researched set of metrics created to help anyone determine opportunities to improve the experience of their sites.

This according to Google  definition called “Core Web Vitals” are a set of real-world, user-centered metrics that quantify key aspects of the user experience.

Searchengineland defined this new experience as a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. That means if Google thinks your website users will have a poor experience on your pagesGoogle may not rank those pages as highly as they are now. May 28, 2020.

Google webmaster noted below reasons for the core update:

Through both internal studies and industry research, users show they prefer sites with a great page experience. In recent years, Search has added a variety of user experience criteria, such as how quickly pages load and mobile-friendliness, as factors for ranking results. Earlier this month, the Chrome team announced Core Web Vitals, a set of metrics related to speed, responsiveness and visual stability, to help site owners measure user experience on the web.

Today, we’re building on this work and providing an early look at an upcoming Search ranking change that incorporates these page experience metrics. We will introduce a new signal that combines Core Web Vitals with our existing signals for page experience to provide a holistic picture of the quality of a user’s experience on a web page.

As part of this update, we’ll also incorporate the page experience metrics into our ranking criteria for the Top Stories feature in Search on mobile, and remove the AMP requirement from Top Stories eligibility. Google continues to support AMP, and will continue to link to AMP pages when available. We’ve also updated our developer tools to help site owners optimize their page experience.

Yoast gave a combination of both existing and new factors in page experience New google ranking factor.

The new Web Vitals join several existing factors to make up the page experience ranking factors:

  • Mobile-friendliness: is your site optimized for mobile?
  • HTTPS: is your site using a secure connection?
  • Interstitial use: does your site stay away from nasty pop-ups?
  • Safe browsing: is your site harmless for visitors?

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